The Psychology of Consumer Choices

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Psychology is the study of human behavior and plays a large role when studying consumer behavior.  The part that  psychology plays in consumer decisions can be seen when it comes to buying a product. We have emotional and rational sides to our personalities and both of those sides are targeted by marketers to influence consumers’ purchase decisions. Our emotional […]

My Internship Experience So Far…

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So far my internship experience with Sahl Communications is going quite well! This is the first time I have ever interned anywhere. After I changed my major to advertising and had taken a few advertising specific classes, I realized that I did not have any experience in the field of Advertising or Communications. I decided […]

One Month Down

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It has been a busy few weeks here at SahlComm. New contracts and potential clients have been in and out of our doors, and all of the expansion we’re having is keeping everyone on their toes. In the middle of this, I’ve been able to experience a lot of the company’s growth, and all of the […]