The Psychology of Consumer Choices

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Psychology is the study of human behavior and plays a large role when studying consumer behavior.  The part that  psychology plays in consumer decisions can be seen when it comes to buying a product. We have emotional and rational sides to our personalities and both of those sides are targeted by marketers to influence consumers’ purchase decisions. Our emotional […]

My Internship Experience So Far…

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So far my internship experience with Sahl Communications is going quite well! This is the first time I have ever interned anywhere. After I changed my major to advertising and had taken a few advertising specific classes, I realized that I did not have any experience in the field of Advertising or Communications. I decided […]